New Podcast Episode Out Now: Finding the Spark (with Alison Norrington)

Where do creative ideas actually come from, and how can we recognise and nurture them once they appear? In the newest episode of Creative Media Practice Research Insights, we’re joined by writer, producer and storyworld designer Alison Norrington, founder of StoryCentral, for a thoughtful conversation about the elusive beginnings of creativity.

Instead of focusing on tools or production strategies, this episode delves into the often unseen, early stages of creative practice — the very moment when a spark appears. Alison shares her insights into how ideas make themselves known, what habits keep creativity alive, and how practitioners can discern which ideas are worth pursuing.

Whether you’re a creative practitioner, researcher, or simply someone curious about how imagination takes shape, Finding the Spark offers an intimate and inspiring exploration of creativity in practice.

🔗 Listen to the full episode here: https://www.podbean.com/media/share/pb-r4cwb-19cb2d3