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Creative Industries

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Micro-Drama Isn’t a Gimmick. It’s a Signal!

If you want to understand where television might be heading next, don’t start with streamers or broadcasters. Start with micro-drama.

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The Rise of Vertical Micro-Drama: Why This Format Is More Than a Fad

No longer just short and sensational, micro-drama showcases surprising creative depth—introducing interactive narratives and genre hybrids.

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New Podcast Episode Out Now: The Development Room & Idea Evolution (with Emma Millions & Paul Jackson)

In this Creative Media Practice Research Insights episode, Emma Millions and Paul Jackson discuss how creative ideas are pitched and refined.

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From Immersive Venues to Experiential Infrastructure: what M511 in Hangzhou gets right – and what it still needs

Reflections on exploring immersive venues and what this model offers universities, industry, and touring XR work.

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Direct-to-Online Commissioning: BBC Three, Channel 4.0, and the Rise of the Micro-Series

How commissioning for online audiences is changing, and what China’s micro-series boom reveals about the future of digital-first content.

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Generative AI and the Creative Industries: A Call for Sector-Specific Action in Higher Education

A response to Michael Webb’s Jisc keynote arguing for a sector-specific AI strategy, focused on practice, agency, and curriculum change.

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Universities as Cultural Infrastructure: Knowledge Exchange and the Solent Film Office

Reflections on making the Solent and South Hampshire Film Office happen, and the often invisible work behind civic and creative development.

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AI and UK Screen Production: We Need to Talk About What’s Happening Now, Not in Ten Years

AI is transforming UK screen production workflows, roles, and skills. Discover what Higher Education must do now to prepare graduates for an AI-driven industry.

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From reel to real – a systematic review of the evolution and relevance of live cinema as a contemporary cinematic experience

Despite its burgeoning popularity, live cinema navigates a tightrope walk between authenticity and commercialisation.

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Beyond Incrementalism: Embracing Radical Innovation through Philosophy and Psychology

The use of Design Thinking in fostering radical innovation arguably falls short in driving truly transformative changes.

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